Official registered business

Rowan Line Analytics Co., Ltd. (등록 상호: 로운 라인 애널리틱스) is the legal entity operating this practice. We were established in 2017 in Suseong-gu, Daegu, initially as a two-person consultancy helping regional retailers reconcile Naver and Google Ads reports that never matched their POS data.

By 2019 we had completed eleven full dashboard commissions for clients in retail, hospitality, and industrial B2B across Gyeongsang province. The 2021 expansion added a dedicated data engineering role to handle BigQuery and CRM ingestion pipelines that earlier commissions handled manually.

Today we operate from our office at Yoon Nari, 29 Dalgil-ro — a converted workshop space where the attribution workbench holds sample reconciliations from past engagements. We serve clients throughout Korea and internationally, with most discovery work conducted remotely and handover sessions on-site or by video.

Our approach

We treat every commission as an instrument-build: precise credit rules, documented data lineage, and a dashboard your team owns after delivery. We do not sell subscriptions or retain login access to client dashboards after handover unless engaged on a separate maintenance retainer.

Discovery workshops precede every build. Stakeholders from marketing and finance agree on credit models before we write a single query. That alignment step prevents the revision cycles that derail most attribution projects.

Values

  • Traceability — every dashboard metric links to a source row and a documented rule
  • Ownership — clients receive full documentation and training, not dependency
  • Honest scope — we flag tracking gaps and data quality issues before quoting, not after deposit
Rowan Line Analytics office workspace in Daegu with analytical charts on display

Core team

Yoon Seo-jin — Founder, senior attribution analyst. Fifteen years in marketing analytics across retail and hospitality sectors in Korea and Singapore.

Kim Min-ho — Data engineer. Builds ingestion pipelines from GA4, ad platforms, CRM systems, and offline redemption logs.

Park Ji-woo — Client operations. Manages discovery workshops, documentation, and handover scheduling.

Discuss your channel mix

We respond to commission inquiries within two business days.

Contact our Daegu office