Client Stories
Evidence from recent commissions
Specific outcomes from attribution dashboard work — channel counts reconciled, timeline notes, and honest feedback including what did not go perfectly.
"We had six agency reports and none of them matched. Rowan Line rebuilt our attribution from raw export files and delivered a dashboard where every number traces back to a source row. The first board meeting using it was the first without a channel argument."
— Hye-jin Park, Marketing Director, Daegu specialty retail group · 9-channel dashboard commission, 2025
"The handover session took a full afternoon, which felt long at the time but saved us weeks of internal confusion. Our analyst now updates the dashboard monthly without calling back — though I wish they'd included Naver-specific guidance in the first documentation pass."
— Marcus Chen, Head of Growth, cross-border cosmetics brand · 7-channel commission + handover, 2025
"Their channel audit saved us from commissioning a full rebuild we did not need. The gap analysis showed our Kakao reporting was fine — the problem was a CRM sync delay. We fixed that internally and only paid for a partial dashboard extension."
— Lee Soo-min, Performance Lead, Gyeongbuk hospitality group · Channel Mix Audit, 2024
"Delivery was a week late because we delayed the credit model workshop twice. Rowan Line was patient but firm about not starting the build until finance signed off. The wait was frustrating but the alignment held — we had zero revision rounds."
— Tanaka Yuki, Regional Marketing Manager, industrial B2B manufacturer · 11-channel commission, 2024
Extended case note
Daegu specialty retail — nine channels reconciled
Challenge. Hye-jin Park's team managed Naver Search, Google Ads, Meta, Instagram, Kakao, email, in-store QR, print coupons, and a loyalty app. Each platform reported different conversion totals. Board meetings consumed an hour debating which number to trust.
Commission scope. Full attribution dashboard with last-click primary model for budget allocation and linear model in analyst drill-down. Offline coupon ingestion from a daily spreadsheet export. Six-week timeline.
Outcome. Dashboard delivered on week seven (one-week delay due to client-side CRM access). First monthly refresh completed internally without support call. Revenue attributed to print coupons — previously invisible — accounted for 8% of total, shifting Q4 budget allocation.
Residual note. Client requested Naver-specific refresh documentation after handover; delivered as a supplementary two-page guide at no charge.
Share your channel mix
We can discuss whether a full commission or an audit fits your situation.
Request a scope call