Multi-Channel Attribution Dashboard
A bespoke dashboard reconciling paid search, social, display, email, and offline touchpoints into one auditable attribution view for your leadership team.
Daegu · Est. 2017
Every channel measured. Every credit assigned with evidence.
We commission bespoke marketing attribution dashboards that reconcile paid search, social, display, email, and offline touchpoints into a single view your leadership team can read in one sitting.
Attribution
Index
Index
What we deliver
Dashboard commissions built around your channel mix
Each engagement produces a living attribution report — a documented dashboard your team owns outright, with methodology notes, data lineage, and handover sessions included.
Channel Mix Audit
A two-week diagnostic reviewing your current reporting setup, identifying gaps between platform claims and reconciled revenue, with a written remediation roadmap.
Analyst Handover Session
A focused half-day training for your internal analyst to maintain, update, and extend an existing attribution dashboard built by Rowan Line or another provider.
Why teams come to us
Attribution disputes end when the evidence is visible
Marketing directors in retail, hospitality, and B2B manufacturing often inherit channel reports that disagree. Search claims the sale. Social shows the assist. Offline coupons never appear in the digital ledger. We map each touchpoint to a documented credit rule and render the result in a dashboard your CFO can audit.
Our workbench in Daegu holds sample reconciliations from past commissions — anonymised, but structurally identical to what we deliver. Visit the Attribution Workbench page to see how we structure channel credit assignments.
Paid Search
34%
Last-click credit
Social
22%
Assisted conversion
Display
11%
View-through window
Client evidence
Recent commission outcomes
"We had six agency reports and none of them matched. Rowan Line rebuilt our attribution from raw export files and delivered a dashboard where every number traces back to a source row. The first board meeting using it was the first without a channel argument."
— Hye-jin Park, Marketing Director, Daegu specialty retail group
"The handover session took a full afternoon, which felt long at the time but saved us weeks of internal confusion. Our analyst now updates the dashboard monthly without calling back — though I wish they'd included Naver-specific guidance in the first documentation pass."
— Marcus Chen, Head of Growth, cross-border cosmetics brand
Field notes
Guides from recent attribution work
Why Naver Search Reports Disagree With GA4 on Assisted Conversions
Korean search campaigns often show different assisted conversion counts depending on whether you read Naver's dashboard or GA4's channel grouping — here is what causes the gap.
Mapping Offline Coupon Redemptions Into a Digital Attribution Ledger
Paper coupons and in-store QR codes create touchpoints that never appear in ad platform reports — a step-by-step approach to bringing them into your dashboard.
Choosing a Credit Model When Your CFO Wants Last-Click and Your CMO Wants Linear
Stakeholder alignment on attribution credit rules prevents dashboard commissions from stalling at week five — a facilitation approach we use in discovery workshops.
Ready to reconcile your channels?
Describe your current channel mix and reporting gaps. We respond within two business days with a preliminary scope outline.
Submit a commission brief