Why Naver Search Reports Disagree With GA4 on Assisted Conversions
Korean search campaigns often show different assisted conversion counts depending on whether you read Naver's dashboard or GA4's channel grouping — here is what causes the gap.
Field Notes
Attribution guides and observations
Practical notes from our commission work — credit models, channel quirks, and reconciliation techniques for multi-channel campaigns.
Mapping Offline Coupon Redemptions Into a Digital Attribution Ledger
Paper coupons and in-store QR codes create touchpoints that never appear in ad platform reports — a step-by-step approach to bringing them into your dashboard.
Choosing a Credit Model When Your CFO Wants Last-Click and Your CMO Wants Linear
Stakeholder alignment on attribution credit rules prevents dashboard commissions from stalling at week five — a facilitation approach we use in discovery workshops.
Monthly Dashboard Refresh Checklist for Internal Analysts
After handover, keeping an attribution dashboard accurate requires a repeatable monthly routine — the checklist we leave with every commission client.