Attribution Workbench
How we structure channel credit assignments
Sample reconciliation grids from our Daegu workbench — anonymised structures identical to what dashboard commissions deliver.
Every dashboard commission produces a reconciliation layer beneath the executive summary. Before building visuals, we populate a workbench grid that maps each channel to its credit rule, lookback window, and data source. Stakeholders review this grid in the week-three workshop before any chart is finalised.
Sample reconciliation grid — retail commission (anonymised)
Naver Search
Google Ads
Meta / Instagram
Kakao
Print / Offline
Display
Direct / Loyalty
Uncategorised
Methodology layers
Each cell in the grid corresponds to a row in the methodology PDF delivered with the commission. That row specifies: data source export path, refresh frequency, credit model formula, known limitations, and the stakeholder who signed off on the rule.
The "Uncategorised" cell is deliberate. It should always read zero. Any non-zero value triggers an investigation before the dashboard is published — usually an unmapped campaign ID or a new channel missing from the ingestion pipeline.
Discovery workshop output
Before populating this grid, we run a half-day workshop with marketing and finance stakeholders. The workshop produces a signed decision matrix: which credit model governs budget allocation versus analyst drill-down. That document prevents the revision cycles that stall most attribution projects at week five.
See this applied to your channels
Submit your channel list and we will outline how your reconciliation grid would be structured.
Request a scope outline