Commission

Multi-Channel Attribution Dashboard

A bespoke dashboard reconciling paid search, social, display, email, and offline touchpoints into one auditable attribution view for your leadership team.

Who this commission is for

Marketing directors and growth leads who manage five or more active channels and receive conflicting reports from agencies, platforms, and internal spreadsheets. If your board asks "which channel actually drove revenue last quarter" and the room goes quiet, this commission is designed for that moment.

The result you receive

A living attribution dashboard — typically built in Looker Studio or Power BI depending on your existing stack — where every metric links to a documented credit rule and a traceable source export. Your CFO can follow a revenue figure from the summary tile down to the individual conversion row.

Scope boundaries

We work from data you already collect or can export. The commission covers reconciliation and visualisation, not net-new tracking implementation. If your Naver or Kakao pixels are misconfigured, we will flag the gap in the discovery phase and quote tracking remediation separately.

Preparation required

Before kickoff, gather twelve months of export files from each active ad platform, your analytics property, CRM conversion logs, and any offline redemption records. Assign one internal stakeholder who can approve credit rule decisions within 48 hours of each workshop.

Constraints

Commissions involving more than fourteen distinct channels or requiring real-time API feeds rather than scheduled exports extend the timeline by two to four weeks. Complex multi-brand portfolios may require a phased delivery across two quarters.

Multi-channel marketing attribution dashboard with channel credit breakdown
Format
On-site discovery + remote build + in-person handover
Duration
6–8 weeks from signed scope
Location
Daegu office with remote check-ins; final handover on-site or video
Price basis
Fixed project fee from KRW 18,000,000 depending on channel count
Provider
Senior attribution analyst + data engineer
Next step
Submit a commission brief via contact form

Included in this commission

  • Channel inventory audit across all active paid and owned media
  • Raw data ingestion from GA4, ad platforms, CRM, and offline coupon logs
  • Credit rule documentation with last-click, linear, and custom weighted models
  • Executive dashboard with drill-down to campaign and keyword level
  • Two revision rounds after stakeholder review
  • Half-day handover session for your internal analyst
  • Methodology PDF and data lineage diagram

Not included

  • Ongoing monthly dashboard maintenance (available as separate retainer)
  • Ad platform account management or campaign optimisation
  • Custom software licensing or SaaS subscriptions

Commission process

  1. Week 1–2 — Discovery interviews, data access setup, channel mapping workshop
  2. Week 3–4 — Raw export reconciliation, credit rule prototyping
  3. Week 5–6 — Dashboard build, internal QA against source files
  4. Week 7 — Stakeholder review session with revision notes
  5. Week 8 — Final delivery, documentation, and handover training
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